Peak Performance brand shop

For skiing, walking and mountain biking

Peak Performance

Functional sports clothing and everyday street wear offers peak performance. Its timeless, simple design still does catch the eye though! A high quality finish, a use-orientated fit and functional extras make for easy favourites in any wardrobe - for ski touring or even just everyday wear.

Sophisticated design and functional technical solutions have always been the most important criteria for development by Peak Performance. The ski enthusiasts often spent the entire day at the renowned Swedish ski resort just outside their door, and at night they tinkered around on the design for their latest ski collection. That allowed them to constantly improve on the technical details they had tested throughout the day.

From Sweden to the whole world

The Peak Performance motto for designing "real clothing for real skiers" soon became known all around the world. Chamonix, Verbier, Zermatt, Aspen or Vail - it didn't take long until the Swedes made their way to all of the most well known ski regions in the world.

Their innovative designs made the Swedish company grow exponentially and its widespread fame and success continued to grow worldwide. Their many new shops, a successful expansion to Japan and their success on the stock exchange were only some of the many milestones that Peak Performance reached in its strong growth years. The love for sports and nature that the founders as well as workers at Peak Performance feel has never changed, even with this staggering growth.

Extreme sports, outdoor experiences and sustainability

Their positive experiences with skiing, ski touring and ski mountaineering has convinced Peak Performance to further enhance their development. From functional wear for runners and trail runners to workout clothing for other endurance sports. Peak Performance have perfectly transferred their developments from ski sports to other outdoor sports. In the world of walking, the Swedes stand out with their weatherproof hardshell jackets and functional outdoor trousers, and the Swedish label is also a major force in mountain bike clothing.

Sustainable production also plays a huge part in the creation of Peak Performance collections. That is why conservation of nature for the coming generations is a huge part of the work for this Swedish outdoor company. Environmentally friendly production methods and minimising the production of greenhouse gases related to that production is just as important as a responsible supply chin, repair service for Peak Performance products and very strict guidelines for using animal products like down, leather or wool. Only the most strictly controlled producers that meet the necessary animal protection guidelines are accepted by the Swedes for making their products.

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