Wrightsock - Coolmesh II Quarter - Walking socks

What have you edited out the comment on the packaging?

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Hi Amanda,

Thank you very much for your suggestion. We know the problem and are working on a solution - but it is not that simple.

This is why we would like to give you some insight into our logistics process below:

It is understandable that the packaging seems unnecessarily large at first glance.

Unfortunately, due to the volume of packages we ship daily, we are unable to use customized box sizes. For several years now, we have been sending our parcels in boxes with two standardized sizes.

Depending on the volume of the order, the height of the box is adjusted automatically. Your package was probably pretty flat, right? As a result, we ship significantly less "air" in well over 90% of all orders and thereby load the delivery trucks more efficiently. This way, more packages can be transported in each truck, and thus CO2 emissions per package are reduced.

Another advantage of boxes over envelopes is that we can move all parcels on an automated conveyor belt, which is the only way we can achieve our fast delivery times.

At the same time, we are aware that for a small proportion of our shipments, this is not yet an optimal solution in terms of sustainability. We are currently working on an improvement here, but - as already mentioned at the beginning - it is not that easy.

Of course, this all sounds a bit abstract - but to give you a chance to see our processes for yourself, we would like to invite you to take a virtual ‘tour behind the scenes’. In the video, you will not only see our entire packing process, but starting at minute 01:37 you will also be able to observe how the height adjustment of our boxes works. You can take a look at our logistics here: https://www.youtube.com/watch?v=mP6L_b5HPZY

We hope this has given you an insight into why we chose these boxes.

Thank you. I appreciate the video. Just to be absolutely clear the box was not flat. It was 8cm deep which I’m sure you are aware of. And to add insult to injury you’ve just lectured me at great length which I’m sure you’re aware is unlikely to gain friends or influence people. I’m as exhausted as you must be by the fatuity of this thread when it could have been so easily settled. You won’t miss me as a customer as you clearly don’t value them in the first place. Many thanks for your continued replies.