Icebreaker brand shop

Icebreaker: functional clothing made from merino wool

The prime concern of Icebreaker as a company is their relationship with nature. Since 1995 Icebreaker has been developing functional underwear and clothing made from pure merino wool, which is completely natural fiber and combines various positive qualities. Their product line provides a great alternative to synthetic garments, offering terrific next-to-skin comfort, natural breathability and odour neutrality. Apart from functional underwear and insulating garments, Icebreaker also provides fleece clothing made from 100% pure merino wool. By now the company is a global player and not only popular with outdoor enthusiasts.

In 2010 Icebreaker shone once again with another innovation - the Icebreaker GT Line! The efficient mix of merino wool with 3% of Lycra enabled technical advanced functional clothing with an athletic fit, meeting the highest standards. » Read more

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    Icebreaker
    Women's Multisport Light Mini Sports socks
    Price £20.85
    4,8 (4)
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    Icebreaker
    Women's Merino Run+ Ultralight Micro Running socks
    Price £19.95
    4,5 (2)
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    Icebreaker
    Merino Hike+ Light Mini Walking socks
    Price from £22.75
    5,0 (1)
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    Icebreaker
    Kid's Hike Light Crew Walking socks
    Price from £18.95
    5,0 (3)
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    Icebreaker
    Women's Merino Ski+ Medium OTC Mountain Contour Ski socks
    Price £27.95
    4,5 (2)
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    Icebreaker
    Kid's Merino Ski+ Medium OTC Ski socks
    Price £19.95
    5,0 (1)
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    Icebreaker
    Women's Lifestyle Fine Gauge No Show Sports socks
    Price £18.95
    5,0 (3)
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    Icebreaker
    Women's Merino Hike+ Light Crew Walking socks
    Price from £24.65
    5,0 (1)
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    Icebreaker
    Merino Run+ Ultralight Mini Running socks
    Price £20.85
    5,0 (1)
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    Icebreaker
    Women's Lifestyle Fine Gauge Crew Sports socks
    Price £20.85
    5,0 (3)
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    50%
    Icebreaker
    Women's Merino 150 Siren Tank Fresh Ferns Merino base layer
    Original price £59.95 Price £29.98
    5,0 (1)
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    Icebreaker
    Merino Ski Lodge Crew Sports socks
    Price £32.95
    4,5 (2)
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    Icebreaker
    Merino Hike+ Medium Crew Walking socks
    Price £26.95
    5,0 (1)
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    Icebreaker
    Women's Merino Run+ Ultralight Crew Running socks
    Price from £21.80
    5,0 (1)
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    Icebreaker
    Merino Hike+ Heavy Crew Walking socks
    Price £28.95
    5,0 (2)
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    Icebreaker
    Multisport Light Mini Sports socks
    Price £20.85
    5,0 (1)
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    Icebreaker
    Merino Hike+ Light Crew Walking socks
    Price from £24.65
    5,0 (2)
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    Icebreaker
    Lifestyle Light Crew Sports socks
    Price from £20.85
    4,9 (11)
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    Icebreaker
    Flexi Chute Tube scarf
    Price £26.95
    4,6 (44)
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    60%
    Icebreaker
    Merino 125 Cool-Lite Active 7'' Shorts Shorts
    Original price £79.95 Price £31.98
    5,0 (1)
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    Icebreaker
    Pocket Hat Beanie
    Price £26.95
    4,8 (64)
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    Icebreaker
    Women's Merino Hike+ Light Mini Walking socks
    Price from £22.75
    5,0 (2)
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    Icebreaker
    200 Oasis Beanie Beanie
    Price £26.95
    5,0 (3)
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    Icebreaker
    Women's Merino 260 Quantum IV L/S Zip Hoodie Merino hoodie
    Price £184.95
    4,7 (3)
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    Icebreaker
    Women's Multisport Light Micro Sports socks
    Price £18.95
    5,0 (6)
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    Icebreaker
    Merino 260 Ridge Beanie Beanie
    Price £34.95
    5,0 (1)
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    Icebreaker
    Multisport Light Micro Sports socks
    Price £18.95
    5,0 (3)
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    Icebreaker
    Women's Siren Thong Merino underpants
    Price from £32.50
    4,8 (24)
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    Icebreaker
    Women's Siren Tank Merino base layer
    Price from £51.10
    4,9 (158)
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    to 15%
    Icebreaker
    Merino 260 Quantum IV L/S Zip Merino jacket
    Original price £174.95 Price from £148.71
    5,0 (1)
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    Icebreaker
    Women's 125 Cool-Lite Sprite Racerback Bra Sports bra
    Price from £41.80
    4,5 (10)
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    Icebreaker
    Anatomica Tank Merino base layer
    Price £51.10
    4,7 (24)
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    Icebreaker
    Merino 150 Tech Lite III S/S Tee Merino shirt
    Price from £66.45
    4,8 (11)
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    Icebreaker
    260 Tech L/S Half Zip Merino base layer
    Price from £116.20
    5,0 (1)
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    to 30%
    Icebreaker
    Women's 200 RealFleece Descender L/S Zip Hoodie Merino hoodie
    Original price £159.95 Price from £111.97
    5,0 (1)
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    Icebreaker
    Merino 125 Cool-Lite Sphere III L/S Tee Merino shirt
    Price £75.95
    5,0 (2)
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    Icebreaker
    Merino 150 Tech Lite S/S Tee IB Wordmark Merino shirt
    Price £71.20
    5,0 (2)
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    Icebreaker
    Women's Merino 260 Tech L/S Scoop Merino base layer
    Price £99.70
    5,0 (1)
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    Icebreaker
    Apex Balaclava Balaclava
    Price £33.20
    4,8 (5)
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    Icebreaker
    Women's Merino 150 Tech Lite III S/S Tee Merino shirt
    Price from £66.45
    5,0 (5)
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    10%
    Icebreaker
    Oasis Glove Liners Gloves
    Original price £32.95 Price £29.66
    4,6 (63)
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    Icebreaker
    Anatomica Long Boxers Merino base layer
    Price from £41.80
    4,8 (5)
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    Icebreaker
    Anatomica Boxers w Fly Merino base layer
    Price £41.80
    4,8 (5)
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    Icebreaker
    Women's Siren Cami Merino base layer
    Price £46.45
    4,7 (41)
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    Icebreaker
    Merino 125 Cool-Lite Sphere III S/S Tee Merino shirt
    Price £66.45
    4,8 (6)
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    Icebreaker
    Women's Merino Lifestyle UL Crew Camp Essentials Sports socks
    Price £20.85
    5,0 (1)
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    Icebreaker
    Women's 125 Cool-Lite Sprite Hipster Merino base layer
    Price £32.50
    4,7 (6)
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    Icebreaker
    Women's 260 Tech Leggings Merino base layer
    Price £97.60
    4,9 (21)
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    Icebreaker
    260 Tech Leggings Long john
    Price £97.60
    4,5 (4)
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    Icebreaker
    Women's Merino 260 Tech High Rise Leggings Merino base layer
    Price £102.25
    5,0 (1)
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    Icebreaker
    260 Tech L/S Crewe Merino base layer
    Price £97.60
    5,0 (16)
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    Icebreaker
    Merino 150 Tech Lite III S/S Polo Merino shirt
    Price £80.70
    4,8 (17)
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    Icebreaker
    Anatomica Boxers Merino base layer
    Price £37.15
    4,8 (129)
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    Icebreaker
    Women's Siren L/S Sweetheart Merino base layer
    Price from £65.05
    4,8 (65)
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    Icebreaker
    Women's Merino Seamless Active Bra Sports bra
    Price from £79.00
    4,5 (2)
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    Icebreaker
    Women's 260 Tech L/S Turtleneck Merino base layer
    Price £106.90
    5,0 (2)
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    Icebreaker
    Women's Zoneknit 200 Leggings Merino base layer
    Price £106.90
    5,0 (1)
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    Icebreaker
    Merino 150 Ace L/S Tee Merino shirt
    Price £90.20
    5,0 (1)
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    Icebreaker
    Women's Siren Hipkini Merino base layer
    Price from £32.50
    4,9 (45)
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    to 15%
    Icebreaker
    Women's 125 Zoneknit Racerback Bra Sports bra
    Original price £69.95 Price from £59.46
    5,0 (2)
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    Icebreaker
    Anatomica Briefs Merino base layer
    Price £32.50
    4,5 (35)
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    Icebreaker
    Women's 260 Tech L/S Crewe Merino base layer
    Price £97.60
    4,8 (24)
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    to 30%
    Icebreaker
    Women's Siren Bikini Merino underpants
    Original price £34.95 Price from £24.47
    4,5 (32)
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    Icebreaker
    Women's 200 Oasis L/S V Merino base layer
    Price £79.00
    4,9 (7)
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    Icebreaker
    Women's Siren Bra Cami Merino shirt
    Price £60.40
    4,6 (15)
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    Icebreaker
    200 Oasis Legless Long john
    Price from £69.70
    5,0 (1)
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    Icebreaker
    Anatomica S/S V Merino base layer
    Price £55.75
    4,8 (18)
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    Icebreaker
    Anatomica S/S Crewe Merino base layer
    Price from £55.75
    4,8 (65)
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    Icebreaker
    Women's 200 Oasis L/S Scoop Merino base layer
    Price £79.00
    5,0 (3)
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    Icebreaker
    200 Oasis Leggings Long john
    Price £79.00
    4,8 (25)
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    Icebreaker
    Women's Siren S/S Sweetheart Merino base layer
    Price £55.75
    4,9 (35)
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    Icebreaker
    Women's 200 Oasis Leggings Merino base layer
    Price from £79.00
    4,8 (22)

Icebreaker Merino: how it came to be

Icebreaker

At the beginning of the 1990s, functional underwear and clothing made of crude oil based synthetic fibers were at the forefront of technology. These clothes had the advantage of being highly breathable, but there were also some nasty side effects. The textiles were quick-drying, but odors were very easily built up, which was very challenging on multi-day touring and expeditions, even for the most seasoned rope teams.

Hitchhikers guide to New Zealand, the girlfriend and the sheep farmer

As it happens so often in the outdoor world, Icebreaker was also a happy coincidence. Jeremy Moon, 24 years old at the time and fresh out of college was introduced to a merino sheep farmer by his girlfriend. He and his girlfriend hitchhiked out there and it turned out that the farmer had created a new kind of T-shirt using his merino wool. In the time that followed, the young company called Icebreaker that was led out of the founders bedroom at the time, was used trying to convince clients and investors to help out the company. The first loans from the bank were officially taken out for "new kitchens", and the first real profits started rolling in after three years, which were so impressive that they "drank up the success but still stayed sober".

Their breakthrough came, when New Zealand born sailing star Sir Peter Blake wore two Icebreaker prototypes on his then record breaking 40 day and night uninterrupted world circumnavigation. With this free promotion, Jeremy really got down to business.

Sales were built up from, as they say, out of the back of a car, and the first customers to ever buy and wear Icebreaker merino products were thrilled. They liked the idea of doing outdoor sports whilst wearing products on their skin that were not only all natural, but also had fantastic performance. The clothing proved itself to be perfectly functional in damp and cold, uncomfortable bivouac tents, on trekking tours through the New Zealand Alps, but also on summer hikes. It was warming, even when it was damp with sweat, but also did not form any unpleasant odors and was very comfortable on the skin.

Modern functional clothing made of sustainable materials

It took some time to establish this natural, sustainable functional fiber. Nowadays the company employs more than 350 people and still has its company headquarters in Wellington. Icebreakers product lines have been constantly expanding and nowadays not only include classic merino underwear, but also outer layers of clothing, like socks and additional products. This means that you have very comfortable, breathable, waring and odor-resistant functional clothing on your body for practically every activity, all year round.