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Alpinetrek

Outdoor enthusiasts, gear nerds and pretty nutty (in a positive way, of course): that’s us – the Alpine Trekkers! If you want to know what we’re up to, you’ve come to the right place.

Alpinetrek-Expert

Guest author

Alpinetrek has developed from a start-up to a permanent fixture within the European outdoor market. Around 650 employees now work in areas including marketing, customer service, logistics, IT, finance, HR, purchasing, legal and sustainability, and make a significant contribution to the company’s success with their ideas and talents. Constanze tells us what it’s like to […]

Alpinetrek-Expert

Guest author

In 2019, at the European Outdoor Summit in Interlaken, one of the largest events in the industry, activists from Fridays For Future took to the stage. Their plea for greater climate protection and the urgent need for politicians and businesses to take action really woke up Alpinetrek’s managing directors, Matthias and Ronny, to the situation. […]

Alpinetrek-Expert

Guest author

As a retailer, Alpinetrek has a very special role in the supply chain. As the bridge between manufacturers and customers, Alpinetrek can influence sustainability both through its selection of products and brands, as well as through its presentation of product information in the shop. Alpinetrek sees close cooperation with suppliers as one of its greatest […]

Alpinetrek-Expert

Guest author

In 2019, we started an exciting journey at Alpinetrek: we set out on the path to improved sustainability. It soon became clear that, to have a real impact, we needed to focus on one area at a time. We decided to focus on the issue of climate protection. Alpine Trekker Johanna has been there from […]

Alpinetrek-Expert

Stephan

It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were sure it was one of those silly crazes that would be laughed off in 10 years’ time. But far from it, it still remains and shows no signs of fading. […]

Alpinetrek-Expert

Guest author

“Hey, there’s a film competition about adventurous women. That sounds like it’d be right up your street.” This or something to this effect was a message I got from a friend on Facebook. I just shook my head. What does this have to do with me? At the time, not only had I only been […]