Alpinetrek expert Hannes
Alpinetrek expert Hannes
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Prana - Marco Polo SS - Polo shirt

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Attributes & features
Suitable for:
Type:
Polo shirt
Material:
60% cotton (organic); 40% polyester
Closure:
Button strip
Pockets:
1 breast pocket
Item No.:
016-0943
Product description

The sly product-title technician at prAna received a hefty holiday bonus after naming the Marco Polo Shirt. You see, the technician juxtaposed a relatively common name (Marco) against the type of shirt that is being offered (Polo), thereby resulting in a cleaver play-on-words that encourages the reader to associate the product with 13th-century explorer extraordinaire, Marco Polo. Now do you see what they did there? Pretty neat, huh?

Alpinetrek expert Hannes

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