{"id":40684,"date":"2023-09-27T14:14:58","date_gmt":"2023-09-27T12:14:58","guid":{"rendered":"https:\/\/test-01.bergfreunde.de\/blog\/outdoor-clothing-city-centre\/"},"modified":"2023-09-27T14:15:04","modified_gmt":"2023-09-27T12:15:04","slug":"outdoor-clothing-city-centre","status":"publish","type":"post","link":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/","title":{"rendered":"Outdoor clothing in the city centre? I need that!"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were sure it was one of those silly crazes that would be laughed off in 10 years&#8217; time. But far from it, it still remains and shows no signs of fading. It\u2019s even expanded into new areas and has long catered to those yearning of hunting, dog sledding and motorcycling adventures.<\/span><\/p>\n\n\n\n<p>Even the fashion pages have become resigned to it. Strong criticisms can only be found in older articles. More recently, articles in outdoor blogs and fashion magazines have been favouring the trend. Let\u2019s take a look at the critics and advocates and examine their common ground. As we do so, I\u2019ll add my own two cents into the mix.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But before that, let us turn to an important, but difficult to classify controversial issue: sustainability.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-controversy-of-sustainability\">The Controversy of Sustainability<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Fjaellraven-Freundinnen.jpg\"><img decoding=\"async\" src=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Fjaellraven-Freundinnen-300x225.jpg\" alt=\"\" class=\"wp-image-42335\"\/><\/a><figcaption class=\"wp-element-caption\">Our author believes: outdoor clothing should be allowed to be worn anywhere &#8211; even during Saturday strolls in the city centre.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Let\u2019s get straight to the point: yes, it&#8217;s true that a multifunctional jacket uses more resources and \u201ctoxins\u201d than grandpa&#8217;s good old wool coat.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But is \u201coutdoor stuff\u201d with its evil chemicals really so much worse than the &#8220;normal stuff&#8221; in the department stores and online shops? It is by no means the case that before the &#8220;outdoor boom\u201d people only wore sustainable natural clothing. On the contrary, the percentage of \u201c<\/span><i><span style=\"font-weight: 400;\">Made under bad conditions and with undeclared chemicals<\/span><\/i><span style=\"font-weight: 400;\">\u201c is quite high in on-technical everyday clothing.<\/span><\/p>\n\n\n\n<p>What is more sustainable: if I wear an expensive, technical <a href=\"https:\/\/www.alpinetrek.co.uk\/winter-jackets\/\">winter jacket<\/a> from brand XY for ten winters, or if I wear several \u201csimpler\u201d and \u201ccheaper\u201d quilted jackets from H&amp;M, New Yorker etc.?<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There is also criticism because of controversial \u201cingredients\u201d in outdoor clothing such as down, leather and fur. But these things are also used in \u201cnon-outdoor products\u201d and the outdoor industry also offers a growing range of alternative materials. There is also a growing segment called \u201cUrban Outdoor\u201d. These products are less &#8220;highly engineered&#8221;, do without membranes and chemicals, are not &#8220;polarized&#8221; and are not brightly coloured. They are more functional than conventional everyday clothing, as well as highly attractive.<\/span><\/p>\n\n\n\n<p>Even so, it is a waste to buy technical-functional outdoor clothing for the evening dog walk. In the same way, you have to question when people wear it for show.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-annoyed-by-the-outdoor-wave-the-features-section\">Annoyed by the outdoor wave: the features section<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The harshest outdoor critics are most likely found in the culture pages. A good summary of classical style criticism is provided by the <\/span><a href=\"https:\/\/www.tagesspiegel.de\/meinung\/stilkritik-outdoorkleidung-gehoert-nicht-in-die-innenstadt\/2930340.html\">Tagesspiegel article,<\/a> which is probably the most frequently read and quoted on this topic<span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i>There seems to be an unspoken agreement on this point: there are some clothes and situations that don\u2019t go together. However, this intuitive sense of style regularly seems to fail thousands of people in this country when it comes to outdoor clothing.<\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Grossstadt-Paar-Adidas-Jacken.jpg\"><img decoding=\"async\" src=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Grossstadt-Paar-Adidas-Jacken-300x225.jpg\" alt=\"\" class=\"wp-image-42338\"\/><\/a><figcaption class=\"wp-element-caption\">Differing opinions: the features section is taking its time to complain about the &#8220;outdoor hype&#8221;.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>This taste is debatable in many cases. This is followed by two unfinished sentences, which seem to be about the fact that the clothes are made for the most adverse conditions and the buyers know exactly how nonsensical their behaviour is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-outdoor-hype-in-pedestrian-zones\">Outdoor hype in pedestrian zones<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">True, but only in part: by no means are all products seen in the pedestrian zones &#8220;suitable for polar regions&#8221; or &#8220;suitable for the Himalayas&#8221;, nor are they all brightly coloured. Such frequently read exaggerations suggest that the authors are rather less than outdoor enthusiasts. And their unfamiliarity with the subject matter becomes even more clear when they try to imitate technical outdoor jargon. Sometimes this doesn\u2019t fit, <\/span><a href=\"https:\/\/www.fr.de\/panorama\/hauptsache-haesslich-11507805.html\">as here in the FR<\/a>, where there excessive exaggeration results in unintended humour. Want an example? Here:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i>Presumably, the wild colours<\/i><span style=\"font-weight: 400;\"> (of outdoor clothing) <\/span><i>can even scare away bears. And make campfires.<\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p>Ha ha. Well, if only you knew, dear FR writer, how many bear attacks <i>the Active-Bearprotect Shield<\/i> of my GORE-TEX has averted at the last minute. And how many times I\u2019ve been saved from frozen<em> <i>fingers by the integrated<\/i><span style=\"font-weight: 400;\"> <\/span><\/em><span style=\"font-weight: 400;\">InstantFire Jet Technology&#8230;<\/span><\/p>\n\n\n\n<p>Want another example? Here you go:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i>No one needs storage for <a href=\"https:\/\/www.alpinetrek.co.uk\/carabiners-quickdraws\/\">carabiners<\/a>, oil lamps or a three-day supply of jerky while they\u2019re walking around the pedestrian zone.<\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p>Yes, they do! I need oil lamp storage (fire retardant) in my <a href=\"https:\/\/www.alpinetrek.co.uk\/climbing-harnesses\/\">climbing harness<\/a>, which is always attached. And my jerky rations (tofu jerky, of course) have saved me from many a rumbling stomach in the CBD.<\/p>\n\n\n\n<p>And one more to finish? No problem:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;But that really doesn&#8217;t excuse <a href=\"https:\/\/www.alpinetrek.co.uk\/walking-boots\/\">walking boots<\/a> in the drugstore. The thick treads are great for having a firm footing when descending alpine pastures. Between toilet paper and lipsticks they just look silly.&#8221;<i> <\/i><\/p>\n<\/blockquote>\n\n\n\n<p>It might be true that we, the summiteers, do not always have the firmest foothold when it comes to the downhill run. But this is often because of the others walking around the fields after summiting. We still need a good grip when we\u2019re picking up toilet paper in Boots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-belongs-where\">What belongs where?<\/h3>\n\n\n\n<p>However, it must be said that not all criticism is so easily refuted. Here\u2019s the Tagesspiegel again:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i>In my circle of friends, there\u2019s one crazy one who regularly goes on <a href=\"https:\/\/www.alpinetrek.co.uk\/snowshoes\/\">snowshoe<\/a> holidays through Greenland or Lapland. I understand that he needs a Polar jacket. But when he returns home to civilisation, it returns to the cupboard where it belongs. He goes to work in a woollen coat. He understands: Everything has a time and a place. (&#8230;) The thermal coat belongs on the pack nice, not in the city centre.<\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image wp-image-42336 size-medium\">\n<figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Frau-Innenstadt-rote-Jacke-300x225.jpg\" alt=\"\" class=\"wp-image-42336\"\/><figcaption class=\"wp-element-caption\">Why invest in a wool coat &#8220;suitable for the city centre&#8221; when you already have a functional <a href=\"https:\/\/www.alpinetrek.co.uk\/outdoor-jackets\/\">outdoor jacket<\/a>?<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Very impressive. But is there really such thing, this law of nature for where things belong? Or is it not just someone\u2019s opinion that has been elevated to a general standard? What if I\u2019ve already spent quite a bit on my \u2018mountain skins\u2019 and so spending more on a \u2018suitable\u2019 woollen coat seems unnecessary? What if I wear a GORE-TEX jacket when it\u2019s pouring down in the city just because I don\u2019t have another <a href=\"https:\/\/www.alpinetrek.co.uk\/waterproof-jackets\/\">waterproof jacket<\/a> lying around?<\/p>\n\n\n\n<p>Yes, I\u2019m exposing myself here as one of those \u201coverlapping users\u201d, who actually does go into the mountains and the \u201cwilderness\u2019 in their outdoor clothing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-also-annoyed-real-mountaineers-who-actually-use-this-stuff\">Also annoyed: \u2018real mountaineers\u2019 who \u2018actually use this stuff\u2019<\/h2>\n\n\n\n<p>As us \u201coverlapping users\u201d are so underappreciated, we are of course upset about the invasion of fake adventurers. For it is only us that should have the right to bear the signs of being an outdoor enthusiast.<\/p>\n\n\n\n<p>So, dear outdoor clothing critics, please don&#8217;t always lump us hard nuts together with these fancy dress impersonators! We brave really icy wind and terrible weather. And when we put on a GORE-TEX jacket, softshell, fleece or synthetic trousers in everyday life, the unsuspecting confuse us with these wannabes. If only people could tell the difference, they would finally give us that slightly intimidated admiration that we well deserve!<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">I therefore propose that we introduce a permit for outdoor clothing: GORE-TEX and <a href=\"https:\/\/www.alpinetrek.co.uk\/windproof-jackets\/\">Windstopper<\/a> would only be able to be worn upon evidence of undertaking a tour. In order to avoid any confusion, we should also attach labels or stickers to our clothes:<\/span><\/p>\n\n\n\n<p>\u201dHey, I\u2019m actually going above 4,000 metres in this!\u201d<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">or<\/span><\/p>\n\n\n\n<p>\u201dThis jacket has been to Greenland and Nepal!\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-elated-rather-than-annoyed-the-advocates\"><b><span style=\"font-weight: 400;\">Elated rather than annoyed: the advocates<\/span><\/b><\/h2>\n\n\n\n<p>Is the <b>advocacy for outdoor clothing<\/b> well-founded and convincing at least? Are there good, strong \u2018pros\u2019 for Outdoor in the City?<\/p>\n\n\n\n<p>Hm, not really &#8211; I only found a little and it\u2019s hard to follow, like the following from <i>Brigitte magazine<\/i> for example:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i><span style=\"font-weight: 400;\">Today, with the right clothing, you can demonstrate your love of outdoor sports, trekking, danger and adventure without ever having seen a mountain, a forest or a lake in person. This is certainly very fashionable, even though it may not always make sense to wrap ourselves up in clothes that have functions we don&#8217;t even need\u201d.<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Paar-Jack-Wolfskin-Stadt.jpg\"><img decoding=\"async\" src=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Paar-Jack-Wolfskin-Stadt-300x225.jpg\" alt=\"\" class=\"wp-image-42341\"\/><\/a><figcaption class=\"wp-element-caption\">When things happen on the spur of the moment, Alpine Trekkers are ready.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>I find a person never seeing a mountain, forest or lake in person sad rather than fashionable. But perhaps you don\u2019t know what you\u2019re missing if you don\u2019t know more than a picture. Maybe that would explain the following thought as well:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i>So-called \u2018Sensation Seeking\u2019 has become very popular. Our clothes should at least remind us of the wilderness. If danger (or a hailstorm) should befall us in the urban jungle, we are prepared &#8211; and can feel a bit like McGyver&#8217;s wild daughter in our Jack Wolfskin jacket.<\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Oh, yeah. Except that, as the only male Brigitte reader on the planet, I&#8217;d rather be McGyver himself than his wild daughter. For me it\u2019s much more important not to \u2018imagine\u2019 being in the \u2018wilderness\u2019 through clothing, but to actually travel to such environments.<\/span><\/p>\n\n\n\n<p>So, to sum up, neither side are really rational or sensible. It\u2019s about taste and personal preference.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-love-of-nature-vanity-and-fear-of-disaster-explanation-attempts\">Love of nature, vanity and fear of disaster: explanation attempts<\/h2>\n\n\n\n<p>Because there\u2019s so little rationality, most attempts at explaining the phenomena ultimately fail. Let\u2019s try anyway. We\u2019ll go back to the Tagesspiegel to start:<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i>Some people say its <\/i><b><i>a love of woods and meadows<\/i><\/b><i><span style=\"font-weight: 400;\">, which makes it happen. (&#8230;) However, <\/span><\/i><b><i>even a brief look at the products shows<\/i><\/b><i><span style=\"font-weight: 400;\"> that this so-called closeness to nature is nonsense. After all, you can hardly get more artificial than an outdoor jacket. The lining is made of polyester fleece or polyamide and sealed on top with a layer of polyurethane or polytetrafluoroethylene. Does that sound something that would grow on any tree in the world?<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<p>It\u2019s rare that Teflon, PU and fleece would all be used in one item, but not inconceivable, and more and more companies are making progress in replacing artificial with natural components.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-other-motives\">Other motives<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If love of nature is not the sole motive behind the outdoor wave, we must look elsewhere. One of the less positive motives would be <\/span><b>vanity<\/b><span style=\"font-weight: 400;\">, which the Tagespiegel will illuminate here:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201e<\/span><i><span style=\"font-weight: 400;\">If you wear something you don&#8217;t need, you want to represent something. (&#8230;) In this sense, wearing outdoor clothing is no longer about preparing for extreme situations, but about simulating them &#8211; or better: claiming proficiency in them. Look, I would be prepared to brave wind and weather, arctic temperature drops and steep scree slopes &#8211; if I were to put myself in danger.\u201d<\/span><\/i><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><a href=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Paar-Innenstadt-Schatten.jpg\"><img decoding=\"async\" src=\"https:\/\/www.bergfreunde.de\/blog\/wp-content\/uploads\/2021\/05\/Bergfreunde-Paar-Innenstadt-Schatten-300x225.jpg\" alt=\"\" class=\"wp-image-42340\"\/><\/a><figcaption class=\"wp-element-caption\">It won\u2019t be boring: if you wear outdoor clothing in the city, you should be prepared for conversation.<\/figcaption><\/figure>\n<\/div>\n\n\n<p><span style=\"font-weight: 400;\">Yes, you heard me right. This is addresses a sore point. But a sore point of what? Vanity is a driver for many types of clothing. And also for many human actions in general. So it is just as unspecific to our beautiful, colourful outdoor world as the compensatory instinct (also mentioned in the article).<\/span><\/p>\n\n\n\n<p>Now, we\u2019re just missing the entertaining motivation theories. One would be a fear of catastrophe, but that\u2019s going too far in the psychological fog in my opinion&#8230;<\/p>\n\n\n\n<p>What <b>conclusion<\/b> can be drawn from this? Well, if you&#8217;re out in the city in outdoor clothing, you can always hope for some attention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were sure it was one of those silly crazes that would be laughed off in 10 years&#8217; time. But far from it, it still remains and shows no signs of fading. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":40685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[206],"tags":[27,417,214],"post_folder":[],"class_list":["post-40684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people-opinions","tag-hiking-trekking","tag-mountaineering","tag-sustainable-living"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Outdoor clothing in the city centre? I need that! | Alpinetrek.co.uk<\/title>\n<meta name=\"description\" content=\"It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor clothing in the city centre? I need that!\" \/>\n<meta property=\"og:description\" content=\"It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/\" \/>\n<meta property=\"og:site_name\" content=\"Alpinetrek\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bergfreunde\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T12:14:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-27T12:15:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2021\/05\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/\"},\"author\":{\"name\":\"Stephan\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/d9f59624107e7052598aef91acd26c6f\"},\"headline\":\"Outdoor clothing in the city centre? I need that!\",\"datePublished\":\"2023-09-27T12:14:58+00:00\",\"dateModified\":\"2023-09-27T12:15:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/\"},\"wordCount\":1915,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg\",\"keywords\":[\"Hiking &amp; Trekking\",\"Mountaineering\",\"Sustainable Living\"],\"articleSection\":[\"People &amp; Opinions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/\",\"url\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/\",\"name\":\"Outdoor clothing in the city centre? I need that! | Alpinetrek.co.uk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg\",\"datePublished\":\"2023-09-27T12:14:58+00:00\",\"dateModified\":\"2023-09-27T12:15:04+00:00\",\"description\":\"It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg\",\"contentUrl\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg\",\"width\":1440,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/outdoor-clothing-city-centre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alpinetrek\",\"item\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/category\\\/alpinetrek\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"People &amp; Opinions\",\"item\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/category\\\/alpinetrek\\\/people-opinions\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Outdoor clothing in the city centre? I need that!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/\",\"name\":\"Bergfreunde\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#organization\",\"name\":\"Alpine Trek\",\"url\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/bergfreunde-logo-uk.svg\",\"contentUrl\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/bergfreunde-logo-uk.svg\",\"width\":438,\"height\":123,\"caption\":\"Alpine Trek\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/bergfreunde\",\"https:\\\/\\\/www.instagram.com\\\/bergfreundede\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/#\\\/schema\\\/person\\\/d9f59624107e7052598aef91acd26c6f\",\"name\":\"Stephan\",\"url\":\"https:\\\/\\\/www.alpinetrek.co.uk\\\/blog\\\/about\\\/stephan-bernau\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Outdoor clothing in the city centre? I need that! | Alpinetrek.co.uk","description":"It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/","og_locale":"en_US","og_type":"article","og_title":"Outdoor clothing in the city centre? I need that!","og_description":"It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were","og_url":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/","og_site_name":"Alpinetrek","article_publisher":"https:\/\/www.facebook.com\/bergfreunde","article_published_time":"2023-09-27T12:14:58+00:00","article_modified_time":"2023-09-27T12:15:04+00:00","og_image":[{"width":1440,"height":400,"url":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2021\/05\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg","type":"image\/jpeg"}],"author":"Stephan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Stephan","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#article","isPartOf":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/"},"author":{"name":"Stephan","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#\/schema\/person\/d9f59624107e7052598aef91acd26c6f"},"headline":"Outdoor clothing in the city centre? I need that!","datePublished":"2023-09-27T12:14:58+00:00","dateModified":"2023-09-27T12:15:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/"},"wordCount":1915,"commentCount":0,"publisher":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#organization"},"image":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2021\/05\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg","keywords":["Hiking &amp; Trekking","Mountaineering","Sustainable Living"],"articleSection":["People &amp; Opinions"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/","url":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/","name":"Outdoor clothing in the city centre? I need that! | Alpinetrek.co.uk","isPartOf":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#primaryimage"},"image":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2021\/05\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg","datePublished":"2023-09-27T12:14:58+00:00","dateModified":"2023-09-27T12:15:04+00:00","description":"It is the nightmare of style icons, fashionistas and cultural guardians: the outdoor wave that is sweeping the city centres. Ten years ago, people were","breadcrumb":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#primaryimage","url":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2021\/05\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg","contentUrl":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2021\/05\/Floyen_Bergan_SS2019_HKKH_DSC1320-2.jpg","width":1440,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/outdoor-clothing-city-centre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.alpinetrek.co.uk\/blog\/"},{"@type":"ListItem","position":2,"name":"Alpinetrek","item":"https:\/\/www.alpinetrek.co.uk\/blog\/category\/alpinetrek\/"},{"@type":"ListItem","position":3,"name":"People &amp; Opinions","item":"https:\/\/www.alpinetrek.co.uk\/blog\/category\/alpinetrek\/people-opinions\/"},{"@type":"ListItem","position":4,"name":"Outdoor clothing in the city centre? I need that!"}]},{"@type":"WebSite","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#website","url":"https:\/\/www.alpinetrek.co.uk\/blog\/","name":"Bergfreunde","description":"Blog","publisher":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alpinetrek.co.uk\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#organization","name":"Alpine Trek","url":"https:\/\/www.alpinetrek.co.uk\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2023\/12\/bergfreunde-logo-uk.svg","contentUrl":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-content\/uploads\/2023\/12\/bergfreunde-logo-uk.svg","width":438,"height":123,"caption":"Alpine Trek"},"image":{"@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bergfreunde","https:\/\/www.instagram.com\/bergfreundede\/"]},{"@type":"Person","@id":"https:\/\/www.alpinetrek.co.uk\/blog\/#\/schema\/person\/d9f59624107e7052598aef91acd26c6f","name":"Stephan","url":"https:\/\/www.alpinetrek.co.uk\/blog\/about\/stephan-bernau\/"}]}},"_links":{"self":[{"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/posts\/40684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=40684"}],"version-history":[{"count":0,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/posts\/40684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/media\/40685"}],"wp:attachment":[{"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=40684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=40684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=40684"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.alpinetrek.co.uk\/blog\/wp-json\/wp\/v2\/post_folder?post=40684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}